We were approached by the Dollar Financial Group to contribute to a re-branding exercise to their portfolio of some 200 ‘The Money Shop’ high street stores.
The main objective was to introduce a new prototype that would push the boundaries as set by the current design in order to establish a relationship with a broader demographic by appealing to new customers. The new store concept was introduced in line with the exploration of a new high street location.
As part of the design process we examined how spaces were used and designed counters with integral transaction trays and leaflet storage to minimise the impression of disorganisation and clutter and convey a slick no-nonsense operation. By combining a low maintenance material palette based on good quality finishes the end result successfully creates a comfortable environment for both customers and staff.